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spacer " Since your business success is up to you, you had better figure out what to do - now! There is no better place to start than with Beneath the Armor."

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spacer B. Joseph Pine II
Co-author, The Experience Economy


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Beneath the Armor: How Business Leaders Stand Tall in a Turbulent Global Economy.
Ole Carlson
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Print Edition: $19.99
Audio CD Edition: $24.99

"This book has the wisdom of a business bookshelf, in a fabulous, readable package."
Paul Shipman, President and Founder of Red Hook Ale Brewery

Written for the entrepreneur, the leader, the CEO of businesses in the small to medium market, Beneath the Armor presents seven strategies that will show you:
  • How to accelerate value in the business you lead.
  • How to compete at eye level with the behemoths of business by leveraging the small-company advantages big firms can't match.
  • How to identify, recruit and retain extraordinary talent for your organzation.
  • How to balance your professional and personal lives to keep both robust and fulfilling.
. . . and much more! See how others have benefitted from reading this book!

Do you struggle to keep up with bigger competitors that have far more resources than you?  Does it seem like the leadership models employed by Fortune 500 tycoons are not a good fit your smaller company?

If so, Beneath the Armor: How Leaders Stand Tall In A Turbulent Global Economy, has the answers you need.

Beneath the Armor identifies seven strategies that help CEOs and business owners of small- to mid-size companies zero in on the leadership elements that spell the difference between mediocre performance and rousing success.

"Ole came into my company as an advisor. Knowing the realities of leading a business, he left behind a greatly improved leadership system. As a CEO, I have carried his lessons to growing other enterprises. Read his book. Pay attention to what he says. It works. It really works!"
Bob Hall, former CEO of Salomon Skis, Vuarnet Sunglasses, Ride Snowboards, and currently CEO of Panoptx, Inc.

Based on nearly two decades of coaching and mentoring business owners and high-level executives, these strategies provide a proven roadmap for overcoming the limitations inherent in small to mid-size companies and positioning your organization at eye-level with giant global competitors.  Simple, yet effective, these strategies will help turn your leadership skills into a true competitive advantage.

Written with clarity and style, Beneath the Armor contains timeless advice for sharpening your leadership skills, getting the most out of your people, and keeping your finger on the pulse of your organization, even in chaotic, rapidly changing markets.

"Since your business success is up to you, you had better figure out what to do - now! There is no better place to start than with Beneath the Armor."
B. Joseph Pine IspacerI, co-author, The Experience Economy

To become the dynamic, focused leader you always knew you could be, order your copy of Beneath the Armor today.


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